lunes, 26 de febrero de 2007

saving paradise

SAVING PARADISE!!
I live in Quito, Ecuador, which is as close to paradise one might get. In fact all of Ecuador is unique. There is probably no other country like it in the world. The climate is great, the people are wonderful, and there are four very distinct climatic areas in the country. It is one of the few travel secrets left in the world.
Unfortunately this paradise is slowly being destroyed by a few multinational companies who have absolutely no regard for this fragile environment.
Several years ago companies such as COCA-COLA, PEPSI-COLA, INBEV (BECK’S BEER, BASS, BUDWIESER) SAB-MILLER (MILLER BEER, CASTLE BEER, AMSTED LAGER), started introducing most of their beverages in non-returnable containers. The soft drink manufacturers now produce a wide range of non-returnable plastic containers of all their products.
The beer manufacturers also are now producing non-returnable drinks in bottles and cans.
These products include soft drinks, bottled water, beer, fruit juice drinks and energy drinks.
Unfortunately no where in Ecuador is there a refund law requiring these multinational companies to accept responsibility for their irresponsible marketing strategies.
Because of this total disregard for the environment and only their concern for high profits, the country is literally becoming choked by the non-returnable containers.
The garbage generated by these products is becoming a very serious problem.
ALL THESE COMPANIES are doing NOTHING!
These are not the only companies selling these non-returnable containers. Included in this list are whiskey manufacturers such as Johnny Walker, Cutty Sark, Chivas Regal, most of the California wine companies, Chilean wine companies, Heineken Beer, Budweiser. etc.

All these companies are not allowed to carry on these type of irresponsible marketing practices in North America or Europe, but because there is a lack of laws in countries such as Ecuador, they do whatever they want and feel no obligation to correct these criminal practices.
If you go to the web pages of these soft drink companies or liquor companies, they all talk about their social responsibilities. Believe me this is only a farce. Not only do they pollute the country side with their products, they illegally sell to establishments that do not have permits to sell liquor, they sell their products close to local high schools and churches.
They also openly sponsor amateur and professional sports teams. Again, in North America and in Europe this would not be permitted. What kind of message are they sending to the youth that it is alright to mix alcohol with sports?

I am asking your support to put pressure on these companies. I would like you to first start a worldwide boycott of products manufactures by AMBEV, SAB-MILLER, COCA-COLA, PEPSI-COLA, JOHNNY WALKER WHISKEY, CUTTY SARK; CHIVAS-REGAL.
I would like you to start an email campaign sending a clear message to all these companies that they cannot carry on with unacceptable marketing practices such as they do in Ecuador.
The people and the country of Ecuador are no different than the people of North America and Europe. We deserve to be treated with the same respect and dignity.
This country cannot be used as a personal dumping ground for these types of multinational companies. If their marketing and sales practices are unacceptable in North America and Europe, why should they be allowed to do as they please in a small country such as Ecuador?
Finally, I would ask that you send this letter around the world to all environmental groups, politicians, news media, and anyone who can pressure these types of companies into permanently stopping these types of environmentally destructive practices.
Thank you;
Zoltan S. Strigan
zoltan_strigan@yahoo.com